Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Knowledge GlassComments Off on What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

Download Google Digital Garage Certification Exam Answers (PDF)

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Google Digital Garage Certification

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?

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The quantity of links is important, not the quality The quality of links is important, not the quantity Links hidden within code on sites improves your SEO performance Links hidden within images on sites improves your SEO performance Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

What is the best way to put your social content in front of people who don’t already follow you?

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Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website Download Google Digital Garage Certification Exam Answers (PDF)
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If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

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Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)