A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]
Existing customers are more likely to buy than new prospects are. Successful customers are more likely to recommend your product to a friend. Helping your customers succeed prevents negative reviews online. It increases your sales team’s likelihood of hitting their quotas. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
