Search Ads 360 Certification

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Sara TaylorComments Off on What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  • Bulksheets
  • Conversions
  • Templates
  • Rules

The correct answer is:

  • Conversions

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Search Ads 360 Certification

How many bid strategies can each Search Ads 360 campaign have?

Sara Taylor

5 10 3 1 The correct answer is: 1
Search Ads 360 Certification

Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?

Sara Taylor

You should look in Experience Hub. You should look in Reports. You should look in Overview page. You should look in Performance Center. The correct answer is: You should look in Performance Center.
Search Ads 360 Certification

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Sara Taylor

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]