What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Segments Conversion columns Templates Labels The correct answer is: Labels

What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?

You should use keywords. You should use templates. You should use Report Editor. You should use labels. The correct answer is: You should use labels.

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.