What Can You Do To Help Your Videos Appear In Search Results?

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)