- Make the content really interesting
- Give detailed descriptions of its content
- Clearly brand your videos
- Include calls to action within the videos
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Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.
Humour Please Surprise Educate Download Google Digital Garage Certification Exam Answers (PDF)
How can you take advantage of video for your product/services without actually making a video?
This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)
When discussing display advertising, what is an ad network?
A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)