Google Ads Search Certification Answers

What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

Sara TaylorComments Off on What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses
  • They help advertisers reach the right user, at the right price, with relevant ads.
  • They remove the need for marketers to optimize Search campaigns.
  • They automatically generate headlines based on advertisers’ websites.
  • They help save time so marketers can reinvest in their most important priorities.

The correct answer is:

  • They help advertisers reach the right user, at the right price, with relevant ads.
  • They help save time so marketers can reinvest in their most important priorities.

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Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
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The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

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Google Ads Search Certification Answers

You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

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