What Are The Two Buckets That Your Post-Send Metrics Fall Into?

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)

When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

A buyer persona is an actual representation of your customer based on real data. A buyer persona is a semi-fictional representation of your lead before they become a customer. A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona is a tool you use to define your ideal customer. Download HubSpot Email Marketing Certification Exam […]

When Was The First Email Sent?

1980s 2000 1970s 1990s Download HubSpot Email Marketing Certification Exam Answers (PDF)