What are some ways you can deliver personalized experiences to your visitors? Select all that apply.

How can you ensure your content drives action?

Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is an attribution model?

A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]

Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

Delight Engage Attract Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)