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Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

April 5, 2020Knowledge GlassComments Off on Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?

January 26, 2021Knowledge Glass

Auction-time bidding Daily budget pacing Impression share-based bidding User ID-based bidding Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

April 5, 2020Knowledge Glass

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]

Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

April 5, 2020Knowledge Glass

Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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