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Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

April 5, 2020Knowledge GlassComments Off on Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

April 5, 2020Knowledge Glass

Text ads Responsive Display ads Call-only ads In-stream video ads Uploaded ads (Image & AMPHTML) Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

April 5, 2020Knowledge Glass

Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video, App, Audio, and Shopping Ads Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

April 5, 2020Knowledge Glass

Negative keywords URLs Keywords Topics Offline conversions Download Google Ads Display Certification Exam Answers (PDF)

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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