Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Display Certification Exam Answers (PDF)

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

Image ads AMPHTML ads Responsive Display Ads Search ads Download Google Ads Display Certification Exam Answers (PDF)