True or false? Understanding user behavior on your website can help you create a more effective marketing strategy.

Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?

Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable Showcasing authentic customer testimonials and positive reviews on your website and social media platforms Featuring photos generated by AI, presented as real customers using your product, in social media posts and email newsletters Creating a sense of urgency by […]

A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?

Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides. Concentrating on LinkedIn and NextDoor for professional networking with wedding planners. Focusing primarily on Threads and BlueSky for quick updates and customer service. Spreading efforts equally across all major platforms. The correct answer is: Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.

What is the benefit of monitoring your contacts’ behavior on your website for email marketing?

It empowers you to send emails at the exact same time every day. It identifies which links in your emails get the most engagement. It improves the likelihood that recipients will respond to calls-to-action in your emails. It provides data for segmenting your email list into relevant groups. The correct answer is: It provides data […]