True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

True False The correct answer is: True

Which of the following is NOT a cognitive bias?

Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct answer is: Retrospective cascade.

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True