TrueView in-stream and TrueView discovery ads can be bought on

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

January 28, 2021Knowledge Glass

Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make decisions about a brand. Download Google Ads Video Certification Exam Answers (PDF)

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

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Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?