Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Knowledge GlassComments Off on TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

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Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

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Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]