Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge GlassComments Off on Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  • Location targeting is not decided by machine learning.
  • Machine learning will choose an ad schedule for campaigns without her input.
  • Machine learning will choose the keywords used to serve her ads to users.
  • Machine learning helps her set the appropriate bid for each and every auction.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

How can marketers use AI-powered Search ads to serve their business needs?

Sara Taylor

By using exact match keywords as a means of helping AI-powered Search reach particular audiences By lowering paid-search budgets and reinvesting in high-quality image assets By relying on manual bidding for queries that marketers believe will drive the most value By utilizing broad match, Smart Bidding, and Responsive Search Ads together The correct answer is: […]
Google Ads Search Certification Answers

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

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Google Ads Search Certification Answers

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Sara Taylor

Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.