Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses

Sara TaylorComments Off on Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses
  • Video
  • Search
  • Shopping
  • Discovery
  • Display

The correct answer is:

  • Discovery
  • Display

 

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Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Knowledge Glass

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Knowledge Glass

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Google Ads Search Certification Answers

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Sara Taylor

Trusted, third-party tools are used to analyze and optimize campaigns. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. The recommendations all show how they affect optimization score as a percentage. Comparable campaigns’ settings are cross-referenced with higher optimization scores. The correct answer is: The recommendations all show […]