Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

How does HubSpot calculate the source of a visitor to your site?

Using the initial URL a visitor uses when first landing on your site Using the final URL a visitor uses when leaving your site Using their social media profiles to contextualize their favorite platforms Using Google Analytics Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a landing page?

A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why is it considered a best practice to include an image or video on a landing page?

Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)