Google Ads Display Certification Answers

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Knowledge GlassComments Off on Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  • Options and tracking
  • Profit and privacy
  • Credits and context
  • Control and results

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

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Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)