HubSpot Inbound Certification

This Call-To-Action Isn’t Performing As Well As It Should. What Is The First Thing To Assess About The Call-To-Action?

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  • The offer and its relevance to the page content
  • The placement of the call-to-action on the page
  • How the design does or does not grab attention
  • Whether or not the call-to-action has an action verb

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