Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign could improve up to 25% by following the listed recommendations.
• The campaign is performing 25% under budget.
• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized.

The correct answer is:

• The campaign could improve up to 25% by following the listed recommendations.