The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.