The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?

You should suggest Performance Center. You should suggest Display & Video 360. You should suggest Looker Studio. You should suggest Google Analytics 4. The correct answer is: You should suggest Looker Studio.

Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

Their bids were too low to show any performance. Their bids were too high to show any performance. Bid strategy performance isn’t a business goal of theirs. Bid strategy performance isn’t reported in custom columns. The correct answer is: Bid strategy performance isn’t reported in custom columns.

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]