Google Ads Measurement Answers

The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.

Sara TaylorComments Off on The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
  • By introducing you to new features and trends across Google
  • By helping to maximize your budget as it improves bidding and keywords
  • By increasing your budget if you select to auto apply to recommendations
  • By increasing the amount of time and effort spent on optimizing campaigns

The correct answer is:

  • By introducing you to new features and trends across Google
  • By helping to maximize your budget as it improves bidding and keywords

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You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

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The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion. The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the The conversion would be attributed to each keyword proportionally, therefore each keyword […]