True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

What broader impact do unethical marketing practices have?

It erodes customer trust across the industry. It indicates rapid industry growth. It demonstrates the credibility of digital advertising. It maintains consumer confidence in marketing practices. The correct answer is: It erodes customer trust across the industry.

A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?

Increasing posting frequency to boost visibility and reach Switching to video-only content across all platforms Moving toward authentic, value-driven storytelling Focusing exclusively on trending hashtags and viral content The correct answer is: Moving toward authentic, value-driven storytelling.

True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

True False The correct answer is: False.