True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

Do not disclose any payment to maintain impartial reviews. Use indirect language to refer to the partnership. Clearly label the content as sponsored. Focus on influencer reach and engagement metrics. The correct answer is: Clearly label the content as sponsored.

True or false? A mobile-friendly site automatically rearranges content for screen size and improves usability across devices.

True False The correct answer is: True

Select all that apply. Which factors do website visitors subconsciously evaluate when interacting with a site?

Trustworthiness Ease of navigation Brand mission and values Overall usability The correct answer is: Trustworthiness Ease of navigation Overall usability