True or false? A mobile-friendly site automatically rearranges content for screen size and improves usability across devices.

True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

True False The correct answer is: False.

What broader impact do unethical marketing practices have?

It erodes customer trust across the industry. It indicates rapid industry growth. It demonstrates the credibility of digital advertising. It maintains consumer confidence in marketing practices. The correct answer is: It erodes customer trust across the industry.

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Increase the budget immediately to get more clicks. Change the campaign goal from awareness to conversion. Review whether the campaign is meeting its stated awareness goals before making changes. Switch to a different social media platform. The correct answer is: Review whether the campaign is meeting its stated awareness goals before making changes.