Fill in the blank: The ads on search engines are usually made up of ________.

Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search Acquisition Behaviour Search Console Download Google Digital Garage Certification Exam Answers (PDF)

When planning your display advertising, what does the word ‘placement’ mean?

The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is an important factor in the paid search auction system?

How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)