True Or False? Some Potential Customers Won’t Buy Because They Don’t Know How To Fire Their Old Solution.

Which Of The Following Is The BEST Explanation Of What It Means To Help Your Customers “Fire”? Their Old Solution?

Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]

What Is A Buyer Persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

If Your Website Doesn’t Have Much Content To Attract Visitors, Which Of The Following Would Be The Best Content To Create First?

Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)