Fill in the blank. Explicit segmentation is synonymous with ______.

How many buyer persona interviews should you aim to complete?

1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)