Search engine marketing can also be called what?

Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?

A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5 years A business that only provides a service based product Download Google Digital Garage Certification Exam Answers (PDF)

When looking to expand your business internationally on social media, what should you do first?

Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising Download Google Digital Garage Certification Exam Answers (PDF)

When adapting your website for customers who speak a different language, what should you do?

Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content directly, word for word Localise the name of the business owners Download Google Digital Garage Certification Exam Answers (PDF)