Google Ads Search Certification Answers

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

Knowledge GlassComments Off on John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What’s the primary benefit of using structured snippet extensions in your ads?

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Gives users specific information about what you’re offering, before they visit your website. Lets you show your business address, phone number, and a map marker alongside your ad text. Allows potential customers to navigate to specific pages of your website directly from the ad. Lets you quickly display information about your promotions without having to […]
Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Knowledge Glass

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

Sara Taylor

By setting campaign start/end dates. By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By targeting specific device operating systems. By adding coupon alerts to people nearby the store. The correct answer is: By setting campaign start/end dates. By creating a new ad group for the sale.