Google Ads Video Answers

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

Knowledge GlassComments Off on Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
  • The traffic sources report
  • The audience retention report
  • The device duration report
  • The watch time report

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Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

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Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

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Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

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Ads with less than a quarter of their time viewed Ads that have no actors or subjects involved Ads that offer four different types of discounts Ads with a person speaking directly to the camera Download Google Ads Video Certification Exam Answers (PDF)