Google Ads Video Answers

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

Knowledge GlassComments Off on Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
  • The traffic sources report
  • The audience retention report
  • The device duration report
  • The watch time report

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Google Ads Video Answers

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

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Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]
Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
Google Ads Video Answers

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

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Offers effective Search ads for their audience Offers audience insights and advanced tools to help create impactful campaigns Offers audience engagement and attention Has the world’s largest digital asset library Download Google Ads Video Certification Exam Answers (PDF)