Google Ads Search Certification Answers

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Sara TaylorComments Off on You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
  • Phrase match will attract search traffic for product name queries only.
  • Keyword targeting will attract search traffic for product name queries only.
  • Broad match will attract search traffic for product name queries only.
  • Exact match will attract search traffic for product name queries only.

The correct answer is:

  • Exact match will attract search traffic for product name queries only.

 

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Google Ads Search Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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