Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for Show your ads when a customer is searching for your product or service Download Google Ads Display […]
Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL Download Google Ads Display Certification Exam Answers (PDF)
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