True or false? Pop-up forms are outbound.

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

contextual conversations content conversations contextual pillar pages outbound conversations Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are the three types of segments you can create in HubSpot?

Saved filters, active lists, active filters Static filters, active lists, active filters Static filters, static lists, opted-out filters Saved filters, active lists, static lists Download Hubspot Marketing Software Certification Exam Answers (PDF)