True or false? Personalization tokens work for first-time visitors for known things like their country location.

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]