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HubSpot Contextual Marketing Certification

True or false? Personalization tokens work for first-time visitors for known things like their country location.

April 26, 2020Knowledge GlassComments Off on True or false? Personalization tokens work for first-time visitors for known things like their country location.
  • True
  • False

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Why is it important to map out the conversion path of a smart CTA for each segment?

April 26, 2020Knowledge Glass

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each segment to the page with the visitor’s preferred language. Download Hubspot Contextual Marketing Certification […]

HubSpot Contextual Marketing Certification

How can you ensure that you’re recruiting the right users for usability testing?

April 26, 2020Knowledge Glass

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

April 26, 2020Knowledge Glass

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

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