You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, keywords, and ads. You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads. You tell them that labels can be applied to […]
How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
You should use templates. You should use custom dimensions. You should use labels. You should use audience segments. The correct answer is: You should use templates.
Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
Navigation menu Tools & settings Account picker Data card The correct answer is: Navigation menu
You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. It lets you manage, automate, and optimize your search engine marketing campaigns in real time in […]
What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules
Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows
Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.
You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels