utm_source utm_medium utm_adgroup utm_content Download Google Analytics Individual Certification Exam Answers (PDF)
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
time of day location device ad preference Download Google Analytics Individual Certification Exam Answers (PDF)
What model represents the hierarchical structure of a Google Analytics account?
Account > View > Property Property > Account > View Account > Property > View View > Account > Property Download Google Analytics Individual Certification Exam Answers (PDF)
What is the “Bounce Rate” in Google Analytics?
Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)
What report compares metrics based on user acquisition date over a series of weeks?
User Explorer Users Flow Active Users Cohort Analysis Download Google Analytics Individual Certification Exam Answers (PDF)
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same view Same scope Same Custom Report Same index Download Google Analytics Individual Certification Exam Answers (PDF)
When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics Create remarketing lists in Analytics to use in Google Ads campaigns Import Analytics Goals and transactions into Google Ads as conversions View Google Ads click and cost data next to site engagement data in Analytics Download Google Analytics Individual Certification Exam Answers (PDF)
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)
Which of the following is true about an email template’s name?
The template’s name is the same as its subject line, so it needs to be short, clear, and focused on the recipient’s needs. The name is only visible internally, so it should be whatever makes the most sense to you and your team. The name is automatically generated and cannot be changed. The name should […]
True or false? You should customize an email template every time you send it out.
Personalization tokens are just placeholders that need to be manually replaced. The template is a starting point, but every email you send should be customized for the contact you’re sending it to. The point of email templates is to save you the trouble of customizing individual emails. Some emails might need additional customization, but a […]