Call the customer when there is an offer they’d enjoy See where their customers are and monitor their shopping behaviours Send them offers when they enter a certain geographical area Add items to their in-app basket that you think they’d like Download Google Digital Garage Certification Exam Answers (PDF)
What is the term we use to describe how search engines categorise each piece of content?
Listing Crawling Indexing Ranking Download Google Digital Garage Certification Exam Answers (PDF)
When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…
Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on social media Download Google Digital Garage Certification Exam Answers (PDF)
Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?
It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase the quality score of your ad Download Google Digital Garage Certification Exam Answers (PDF)
Fill The Blank: When Managing SEM Campaigns, The Best Way To Optimise Your Quality Score Is To Improve The _________ Of Your Keywords, Adverts, And Landing Pages.
relevance conversion clicks importance Download Google Digital Garage Certification Exam Answers (PDF)
Search Engines See The Content On A Website As Written Code, How Can You Help Search Engines Identify The Images On Your Website?
Place them well within your text Make them eye-catching Put branding on them Give them descriptive names Download Google Digital Garage Certification Exam Answers (PDF)
When Optimising A Website For Search, What Impact Do Meta And Title Tags Have On The Search Engine?
They are hidden messages that have no bearing on search engines They are the on-page content that appears on your homepage, telling search engines what you do They are automatically generated and help websites rank within search engines They are embedded messages that help the search engine determine what’s on the page Download Google Digital Garage Certification […]
What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?
Drive more traffic to your website Target more people in different areas of the world Ensure people see relevant ads that relate to their search query Stop using negative keywords Download Google Digital Garage Certification Exam Answers (PDF)
What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?
Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)
What’s The First Step In The Search Engine Optimisation Process For Your Website?
Off-site optimisation Keyword research Writing fresh content Setting an ad budget Download Google Digital Garage Certification Exam Answers (PDF)