Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following statements is true when describing how retargeting ads work?
Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once your customer purchases, you can not turn off the retargeting ad Retargeting will always drive customers to your site Download Google Digital Garage Certification Exam Answers (PDF)
What is the best way to translate the content on your website for a new market?
Google translate Native speakers Translation software Language guide Download Google Digital Garage Certification Exam Answers (PDF)
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Translation software Keyword planning tools Interviews with people from that country A range of search ads in different countries Download Google Digital Garage Certification Exam Answers (PDF)
When adapting your website for customers who speak a different language, what should you do?
Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content directly, word for word Localise the name of the business owners Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is primarily meant to target new customers online?
Email marketing Print advertising Retargeting advertising Search advertising Download Google Digital Garage Certification Exam Answers (PDF)
What should a business do first, when considering going into a new market?
Hire an agency to translate its website into the local language Open a new office in the capital city Determine its ability to deliver products and review all tax and legal information Invest in major ad campaigns to raise brand awareness Download Google Digital Garage Certification Exam Answers (PDF)
When selling to people in different countries, what payment form should you consider using if you aren’t already?
Debit cards Credit cards Paypal or Worldpay Bank transfers Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
What times of the day international shoppers are online The legal and tax considerations in that market Which social channels are popular in that market Which couriers offer the cheapest services for global shipping Download Google Digital Garage Certification Exam Answers (PDF)
What’s the biggest challenge for most businesses when going online?
Planning a budget Developing a plan Optimising a website Defining a customer base Download Google Digital Garage Certification Exam Answers (PDF)