What’s the biggest challenge for most businesses when going online?

If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and try again with edited content Download Google Digital Garage Certification Exam Answers (PDF)

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following factors should you consider when optimising your website for search engines?

Colour scheme Recycled content Inspiring business name Site popularity Download Google Digital Garage Certification Exam Answers (PDF)