What’s the biggest challenge for most businesses when going online?

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing stage, when customers share images and feedback on your products Download Google Digital Garage Certification Exam Answers (PDF)

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to email marketing, what do we mean by the term A/B testing?

A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the same people A/B testing means splitting your audience and sending each of them a different variation of your email A/B testing means it is spell checked and proofed, prior to hitting send Download Google Digital […]