Humour Please Surprise Educate Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are typically younger, so the language used needs to reflect this Download Google Digital Garage Certification Exam Answers […]
What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?
Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Session duration Page views Referral traffic Unique page views Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following will you need to start an email marketing programme?
A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a common feature of email marketing platforms?
Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns Download Google Digital Garage Certification Exam Answers (PDF)
Which of these is a good practice to keep in mind when sending emails to your contacts?
Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]
If the open rate of your emails seems low, which of the following could help you fix that?
Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line of your email Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following statements is true when it comes to running email campaigns for a business?
There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You need to include personal contact details You can use any imagery, despite copyright Download Google Digital Garage Certification Exam Answers (PDF)
If you own a film blog, which type of customer can you expect to reach with display advertising?
People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only people who have read your blog previously Only people interested in films and movies Download Google Digital Garage Certification Exam Answers (PDF)