E-commerce Display advertising Search engine marketing Pay per click Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following statements is true when marketing your business online?
You need a website to show up in search results You’ll reach a similar client base to the one you have in the real world You’ll be seen by the same volume of customers whether you use search advertising or not Social media is a great way to engage your audience Download Google Digital Garage […]
Which of the following statements is true when it comes to developing a web presence for a business?
Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app Building a new website requires a large budget Mobile apps enable your customers to purchase your products without being on your website All businesses must have a website to sell products Download Google Digital Garage […]
What is a web server?
The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that allows it to host all the components of your website The device that determines the speed of your mobile connection […]
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Hyperlink Return link Menu bar Breadcrumb Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is something you’ll probably want to exclude from your website?
Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is an example of a ‘call to action’ on a website?
A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]
What should you consider when developing your website content?
What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not Download Google Digital Garage Certification Exam Answers (PDF)
What is the first step in creating an online business strategy?
Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy Download Google Digital Garage Certification Exam Answers (PDF)
What is the purpose of the ‘See, Think, Do, Care’ framework?
To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)