Your buyer persona’s preferences Your brand Accessibility A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? You can use your HubSpot CTAs in externally hosted content.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
Why should you limit the number of form fields you use on your form?
Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. The information you ask for should be a fair exchange for the content you’re offering. Nobody has time to fill out a long form. Short forms show that you don’t really want to learn […]
What is a form submission notification?
A notification that your form has successfully published to your site The code you use to embed your HubSpot form externally A notification that is emailed to a set list of recipients when a visitor submits a form The HubSpot tracking code installed to track and store your form submission data in your CRM Download […]
Your form submission rate tracks:
The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them The total number of submissions divided by the total number of views for the form The total number of times the form has been submitted across all your pages The total number of […]
Where is information collected by your form submissions stored in HubSpot?
Buyer personas Your reports home Deal records Contact records Download Hubspot Marketing Software Certification Exam Answers (PDF)
What is the advantage of using a form?
Forms help you gauge how interesting a piece of content is to your target audience. Forms can help you disqualify leads. With forms collecting information for you, you no longer need to talk to sales. Form submissions can be used to boost the vanity metrics of your site. Download Hubspot Marketing Software Certification Exam Answers (PDF)
What is a lead flow?
A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)
What’s the difference between a form and a lead flow?
Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]