True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups.

From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]