True or false? Most short-form videos are filmed horizontally.

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.  

Select all that apply. Why is user-generated content (UGC) important for social commerce?

It helps build trust and credibility. It carries a risk of negative or misleading content. It comes with a lack of control over content quality. It increases customer engagement. It drives conversions and generates buzz. The correct answer is: It helps build trust and credibility. It increases customer engagement. It drives conversions and generates buzz. […]

What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.