True or false? Most short-form videos are filmed horizontally.

Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.  

Which of the following is a primary advantage of using social media in omnichannel marketing?

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.  

Which of the following is NOT a technique you can use in your social commerce strategy?

Influencer takeovers Live stream sales Ignoring user-generated content Collaborating with micro-influencers The correct answer is: Ignoring user-generated content.