True or false? Most short-form videos are filmed horizontally.

Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.  

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.  

What is one tactic to ensure success in community building?

Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.