True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)