True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

How can you ensure your podcast content initiates action? Select all that apply.

Include your CTA link in the show notes. Increase the volume when mentioning the CTA. Shorten your URL to keep CTAs concise. Consider mid-roll CTAs. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

buyer’s journey / individual customer journey landing page / journey map internet / inbound marketing universe / careers Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)