True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Where do you want to place a navigation menu?

Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)