True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]

The most important purpose of a website with a good user experience is:

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined as possible Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber Download Hubspot Contextual Marketing Certification Exam Answers (PDF)