Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use all five bidding strategies all of the time Monitor performance at least once per week Download Bing Ads Accredited Professional Exam Answers (PDF)
Website exclusions Keyword match types Targeting Incremental bidding Download Bing Ads Accredited Professional Exam Answers (PDF)
Entire account Individual campaigns Specific ad groups All of the above Download Bing Ads Accredited Professional Exam Answers 2021 (PDF)