True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.

How does LinkedIn’s ‘Group Identity for B2B’ work?

It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  

When hiring a social media agency, what is one of the important questions you should ask?

How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?  

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.