When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) Download Google Ads Video Certification Exam Answers (PDF)

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Download Google Ads Video Certification Exam Answers (PDF)