A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

• The Display URL provides details about an advertiser’s product or service.
• The Display URL gives users an idea of where they’ll go if they click the ad.
• The Display URL takes users to a specific page of a website.
• The Display URL is a headline in the ad that users most often notice first.

The correct answer is:

• The Display URL gives users an idea of where they’ll go if they click the ad.