Lead flows are best suited to which stage of the buyer’s journey?

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

Using a free tool to develop great content Knowing your buyer persona Mapping your business goals to social objectives Adding social media links to your website header and footer Connecting your social media accounts in Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is key to the success of your reporting?

Setting the right goals Identifying the correct success metrics Having the correct analytics in place A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)