Specifies the number of times your ad is displayed in a given month. Specifies the maximum price you are willing to pay each time someone clicks your ad. Specifies how closely a search query must match your keyword. Specifies what price you must pay for your keywords in order to reach position one. Download Bing […]
Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use all five bidding strategies all of the time Monitor performance at least once per week Download Bing Ads Accredited Professional Exam Answers (PDF)
Entire account Individual campaigns Specific ad groups All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)