Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

Knowledge GlassComments Off on What’s a key objective in delivering ad extensions?
  • Providing the right users with the right information at the right moment.
  • Opening up additional ad space to extend character limits.
  • Making ads more appealing with the use of image and video assets.
  • Giving users control over the types of ads that they see.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge Glass

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Knowledge Glass

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Sara Taylor

Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks.