Google Ads Search Certification Answers

What’s a key objective in delivering ad extensions?

Knowledge GlassComments Off on What’s a key objective in delivering ad extensions?
  • Providing the right users with the right information at the right moment.
  • Opening up additional ad space to extend character limits.
  • Making ads more appealing with the use of image and video assets.
  • Giving users control over the types of ads that they see.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?

Knowledge Glass

The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Knowledge Glass

WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How does value-based bidding work?

Sara Taylor

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]